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What is Search Engine Optimization?
Search Engine Optimization (SEO) describes the process that goes into improving the rankings of a given website or web page within “organic,” or un-paid, search engine results. Using knowledge of the methods employed by search engines to determine a page’s position, a search engine optimization company can implement a strategy designed to move a client’s site all the way up the rankings, with page one – and the number one overall ranking – the ultimate goal.
What We Do For Your Business?
Taking specific, relevant keywords that accurately describe a client’s product line or service, our search engine optimization team, or SEOs, put together a plan of attack that includes expert recommendations for optimizing each unique page on a client’s site. The act of optimizing web pages to be “search engine friendly” is known as on-page SEO, but this is only half of what goes into a successful search engine optimization strategy. Natural linking is another hugely important part of internet marketing. At Digital World we have proven, successful techniques of interacting with real people on the web, generating organic and effective back link profiles. Some SEO companies use methods that are considered “spam” within their link building strategy. This leaves the client open to being penalized by the search engines and is not optimal to improving rankings.
We Use Social Media for SEO
Google and Bing have specifically said that they use social media signals to influence their organic search results. In order to maximize our SEO efforts, campaigns performed by Digital World will have a social media strategy. Our social SEO strategy will include social profile creation & design, blog content creation, social bookmarking, twitter promotion and more.
Why Your Business Needs Search Engine Optimization
Over the last decade, search engine traffic has increased even more rapidly than overall Internet usage. This means that, according to Jupiter Media Metrix, 80-percent of Internet users start off with search engine queries before they buy a product or service online. If you are not appearing among the top listings for keywords associated with your business, you are losing potential clients every day. The fact is that, while a page one ranking is good, a page two position is almost irrelevant. The gap is so cavernous that failing to rank in the top listings for your specific keywords can mean the difference between the success and failure of your online business. However, it is a gap that can be bridged.
Let our skilled team of SEO experts guide you through the process of search engine optimization on your website and put your business in the hands of one of the most experienced and professional internet marketing companies in the world.
How We Can Help Your Business
The Green House, Hibernian Industrial Estate
Greenhills Road, Dublin 24